Search Engine Optimization

SEO (Search Engine Optimization) plays a crucial role in website marketing as it determines the position of a webpage in search engine results, which is based on relevant keywords.

Each web page on your website is ranked according to the different keywords it contains. The ranking of a page is determined by its relevance, which is calculated using several criteria:

• Structural elements such as the domain name or URL of your site
• The title of the page located in the title tag of the HTML code
• The textual content of the page
• The popularity of the page on your site
• The speed of loading the page
• The use of the HTTPS protocol

Some criteria carry more weight than others, but the value of each criterion is kept secret by Google, Bing, and other search engines of this world! Their algorithms are constantly evolving to outsmart counterfeiters who try to manipulate them, thus offering you the best possible results. Basically, the higher your page scores in terms of points, the higher its rank will be in search engines.

With more than a billion websites on the internet, it is important to be able to stand out and allow users to quickly find your services or business.

WordPress also offers a wide array of plugins, and there are companies specializing in SEO that can assist businesses in developing an optimal SEO strategy.